Affiliate resources Hooks

90 opening lines across 15 angles

The first line decides whether anyone reads the second. Each angle below comes from a real part of the course, with six ways to open and a follow-up paragraph that takes the reader to your link. Use a hook as a post's first line, an email subject, the first words of a video or an ad headline.

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Pick the angle that fits your reader, then test two hooks against each other. Keep the follow-up honest: every hook here points to something that really is in the course, so the reader finds what you promised when they click.

1The seven mistakes6 hooks · Chapter 4: Top 7 Mistakes to Avoid

Best for: Use it for readers in the first days after a spouse has said they want out, when people act fast and say the wrong things.

Hook 1Seven things people do in the first week of a marriage crisis, and why each one makes it harder95 characters

Hook 2The most natural reaction to "I want a divorce" is on a list of mistakes. So is the second most natural.104 characters

Hook 3Mistake number one feels like the most natural thing in the world: trying to fix it as quickly as possible.107 characters

Hook 4Before you say another word to your spouse, read this list of seven mistakes.77 characters

Hook 5"It wasn't me" is the second mistake on the list, and the reason will make you wince.85 characters

Hook 6There are seven classic mistakes in a marriage crisis, and it's easy to make three of them before lunch.104 characters

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Amy Waterman's Save My Marriage Today! gives a whole chapter to these seven mistakes, from rushing to fix everything to wishing you had your old life back, and shows what to do in place of each one. The course is $49.95 with a 60-day money-back guarantee (affiliate link): {{AFFILIATE_LINK}}

2Stop begging6 hooks · Chapter 4: Top 7 Mistakes to Avoid (begging for forgiveness), and Jane's story in Amy's letter

Best for: Use it for readers who have just heard their spouse wants out and are pleading, calling and promising to change.

Hook 1Pleading with a spouse to stay feels like love. To the one who wants out, it can sound like something else entirely.116 characters

Hook 2"I'll change, I promise" is the sentence this marriage course asks you not to rush into.88 characters

Hook 3Jane's first instinct was to beg. Her best friend, Amy Waterman, talked her into doing something else.102 characters

Hook 4He kept calling, emailing and chasing her for answers. Later he wrote: "Unwittingly I was making it worse."107 characters

Hook 5Why "I'm sorry, I'll do anything" can push a spouse further out the door72 characters

Hook 6Begging for forgiveness is mistake number three. Here's what to do with that urge instead.90 characters

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In Save My Marriage Today!, Amy Waterman explains why begging and promising to change backfire in a crisis, and what to do with those first days instead. Her best friend Jane resisted the urge to beg, blame or play the victim, and that is where Jane's turnaround began (affiliate link): {{AFFILIATE_LINK}}

3Trial separation6 hooks · Chapter 4: Top 7 Mistakes to Avoid (suggesting a trial separation), and Chapter 9: It's About You

Best for: Use it when your audience is talking about needing space, moving out for a while or taking a break.

Hook 1"Let's have some time apart to think" sounds sensible. This marriage course puts it on a list of mistakes.106 characters

Hook 2Read this before anyone in the house suggests a trial separation.65 characters

Hook 3A trial separation feels like a pause button. Amy Waterman explains why it isn't one.85 characters

Hook 4Mistake number six: suggesting a trial separation. The reasoning is worth five minutes of your time.100 characters

Hook 5Before you pack a bag "to give each other space", read what this course says about space.89 characters

Hook 6The same course that warns against trial separations has a chapter on how time apart can help. The difference matters.118 characters

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Save My Marriage Today! lists suggesting a trial separation among the seven mistakes people make in a marriage crisis, and a separate chapter shows how to take your own space without offending your partner. Read it before anyone packs a bag (affiliate link): {{AFFILIATE_LINK}}

4"I love you but I'm not in love with you"6 hooks · Chapter 4: Top 7 Mistakes to Avoid ("they say they aren't in love with me"), and Chapter 19: Getting Your Spouse to Fall Back in Love With You

Best for: Use it for readers who have heard this exact sentence, or who feel the spark has gone out of a long marriage.

Hook 1"I love you but I'm not in love with you." There is more under that sentence than it seems.91 characters

Hook 2The sentence that ends so many marriages may not mean what it seems to mean.76 characters

Hook 3Believing "I'm not in love with you anymore" means it's over is one of seven mistakes in a crisis.98 characters

Hook 4What to do in the week after a spouse says they're not in love any more71 characters

Hook 5A marriage course with a whole chapter on getting a spouse to fall back in love with you88 characters

Hook 6Love that has gone quiet is not the same as love that has gone.63 characters

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Amy Waterman's letter puts this line first among the things spouses say when they want out, and her course explains why none of them has to mean the end of a marriage. Chapter 19 of Save My Marriage Today! is about getting your spouse to fall back in love with you (affiliate link): {{AFFILIATE_LINK}}

5The Love Bank and respect6 hooks · Chapter 6: Banking in Your Relationship (the Love Bank, what not to say, rediscovering respect)

Best for: Use it for married audiences who feel taken for granted, or for an everyday post that isn't about crisis at all.

Hook 1Every marriage has a bank account that never shows up on a statement.69 characters

Hook 2The chapter one reader called "a brilliant concept" is about a bank. Not that kind.83 characters

Hook 3Chapter 6 of a marriage course has a list of things not to say. It's worth reading before tonight.98 characters

Hook 4Respect gets lost quietly in a marriage. One chapter is about finding it again.79 characters

Hook 5What's the balance in your marriage's Love Bank today?54 characters

Hook 6Kind words go in. Hurtful words come out. When did you last check the balance?78 characters

Follow-up with your link

In Save My Marriage Today!, Amy Waterman describes the Love Bank, the deposits and withdrawals every couple makes with each other, along with what not to say and how to rediscover respect. Steven B. from Virginia, USA, wrote: "I like the chapter on the Love Bank, its a brilliant concept." (affiliate link) {{AFFILIATE_LINK}}

6Starting alone6 hooks · The 38 exercises marked "Do Yourself" or "Do Together", the order FAQ, and Book 2: The Focus Is on You

Best for: Use it for readers whose spouse refuses counseling, won't read anything and won't talk about the marriage.

Hook 1What can one person do when the other has stopped trying? More than they think.79 characters

Hook 2Many of the exercises in this marriage course are marked "Do Yourself", and that's deliberate.94 characters

Hook 3You don't need your spouse's permission to start saving your marriage.70 characters

Hook 4The marriage course written for the spouse who is trying on their own69 characters

Hook 5Your spouse won't read the book? The exercises marked "Do Yourself" were written for exactly that.98 characters

Hook 6One reader wrote: "I understand the better thing is to change myself instead of my spouse."91 characters

Follow-up with your link

Save My Marriage Today! has 38 exercises, each marked "Do Yourself" or "Do Together", so you can start today even if your spouse won't take part. Amy Waterman is clear that saving a marriage can begin with one person (affiliate link): {{AFFILIATE_LINK}}

7Affair recovery from both sides6 hooks · Chapter 16: Infidelity and Trust, Chapter 17: How to Stop Cheating Dead in Its Tracks, and Book 2: The Anatomy of an Affair

Best for: Use it for readers dealing with infidelity, whether they were cheated on or were the one who cheated.

Hook 1After an affair, the one who was cheated on and the one who cheated need different things. One chapter covers both.115 characters

Hook 2"You can really survive an affair!" Rhonda K. wrote that after her husband's affair.84 characters

Hook 3Chapter 17 is called How to Stop Cheating Dead in Its Tracks. It has four steps.80 characters

Hook 4Stay or go after an affair? Read the chapter that asks that question before you decide.87 characters

Hook 5If you were the one who cheated, there's a part of this course written for you too.83 characters

Hook 6How do you approach intimacy again after an affair? One chapter takes it on directly.85 characters

Follow-up with your link

Save My Marriage Today! covers infidelity from both sides. Book 2's chapter The Anatomy of an Affair looks at it as the one who was cheated on and as the one who cheated, and the main book has a 4-step formula to stop cheating. Book 2 comes with the course (affiliate link): {{AFFILIATE_LINK}}

8The 5 stages of crisis6 hooks · Chapter 13: Coping With Crisis

Best for: Use it for readers who feel the crisis is endless, or whose marriage is under strain from addiction, depression or grief.

Hook 1A marriage crisis has five stages, according to Amy Waterman. Which one are you in right now?93 characters

Hook 2Knowing which stage of a crisis you're in tells you which move to make next.76 characters

Hook 3Drink, gambling, depression or a death in the family: the crises that hit a marriage from outside97 characters

Hook 4The crisis feels endless. It has stages, and they can be handled one at a time.79 characters

Hook 5Grief, addiction, depression: the outside pressures that test a marriage, and what to do about them99 characters

Hook 6Stage by stage: a marriage course that maps out what happens in a crisis72 characters

Follow-up with your link

Chapter 13 of Save My Marriage Today! sets out the 5 stages of crisis and how to handle each one, along with alcohol, drug and gambling dependency, depression and death. It's one of 20 chapters in a 158-page course (affiliate link): {{AFFILIATE_LINK}}

9Money fights6 hooks · Chapter 8: The Power of Money, and Chapter 7: Teamwork and You

Best for: Use it for money, budgeting and family-finance audiences, where marriage strain often shows up as arguments about bills.

Hook 1The same money argument, every month, almost word for word. There's a chapter on breaking that pattern.103 characters

Hook 2Why does the same argument about money keep coming round? One chapter takes it apart.85 characters

Hook 3Money and sex: the two arguments that come round again and again64 characters

Hook 4A marriage course gave money a chapter of its own. It's called The Power of Money.82 characters

Hook 5Before the next conversation about the bank balance, read this.63 characters

Hook 6When every bill turns into a fight, the bill may not be the real problem.73 characters

Follow-up with your link

Save My Marriage Today! has a chapter called The Power of Money, with techniques that stop the same arguments coming round again and again, and a chapter on becoming a team again, even if right now you feel you are fighting on opposite sides (affiliate link): {{AFFILIATE_LINK}}

10In-laws and outsiders6 hooks · Chapter 11: When Marriage Is More Than Two

Best for: Use it for family and parenting audiences, or anyone talking about interfering in-laws, meddling friends or an ex who won't fade away.

Hook 1Some marriages have more than two people in them, and nobody has had an affair.79 characters

Hook 2The myths about in-laws that quietly strain a marriage54 characters

Hook 3A friend who keeps running down your spouse can do real damage. There's a section on that.90 characters

Hook 4The ghost of partners past: when an ex is still somehow in the room67 characters

Hook 5Why getting on with the in-laws matters to a marriage, even when you'd rather not81 characters

Hook 6When Marriage Is More Than Two is the name of a chapter. You may see your own family in it.91 characters

Follow-up with your link

Chapter 11 of Save My Marriage Today!, When Marriage Is More Than Two, covers the myths about in-laws and why a good relationship with them matters, friends who sabotage a marriage, and the ghost of partners past (affiliate link): {{AFFILIATE_LINK}}

11The plateau and mid-marriage6 hooks · Chapter 14: Plateau, and Chapter 2: The Life Cycle of a Marriage

Best for: Use it for long-married audiences where nothing is wrong exactly, but the marriage has gone flat.

Hook 1Nothing is wrong, exactly. That's the problem one chapter of this marriage course is about.91 characters

Hook 2No fights, no affair, just two people living side by side. There's a chapter for that.86 characters

Hook 3A marriage has six steps in its life cycle, according to this course. Step three is staking your territories.109 characters

Hook 4When did the two of you last laugh together? Play is in this marriage course for a reason.90 characters

Hook 5Couple rituals, play and laughter: what Amy Waterman suggests for a marriage on a plateau89 characters

Hook 6Long marriages stall too. Here is what one marriage course says to do about it.79 characters

Follow-up with your link

Chapter 14 of Save My Marriage Today! is about the plateau: the mid-marriage crisis, play and laughter, and couple rituals. Chapter 2 maps the six steps in the life cycle of a marriage, from romance and infatuation to commitment (affiliate link): {{AFFILIATE_LINK}}

12Jane's story: the counter-intuitive first weeks6 hooks · Amy Waterman's letter: What Happened When My Best Friend's Husband Asked For A Divorce

Best for: Use it as a story opener for any audience, especially readers whose spouse has just asked for a divorce.

Hook 1Married 14 years, two children, then one night he asked for a divorce. What Jane did next seemed backwards.107 characters

Hook 2Jane's best friend told her to do the reverse of what every instinct was telling her.85 characters

Hook 3A few months after he asked for a divorce, they walked into a party hand in hand.81 characters

Hook 4"Like a honeymoon couple" is how Amy Waterman described them, months after he asked for a divorce.98 characters

Hook 5She learned how much she could do in those first few weeks, even while her husband wasn't responding.101 characters

Hook 6The steps Amy Waterman gave Jane seemed counter-intuitive at first. Then they worked.85 characters

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Jane is Amy Waterman's best friend. When Jane's husband Adam asked for a divorce, Amy took her under her wing and taught her everything she knew, and writing it down, refining it and testing it became Save My Marriage Today! (affiliate link) {{AFFILIATE_LINK}}

13The real reasons behind the divorce lines6 hooks · Amy's letter (Your Spouse May Be Lying To You About The Real Reasons), the book's opening message, and Book 2: Identify Your Issues

Best for: Use it for readers who have been given a reason for leaving that doesn't make sense to them.

Hook 1"We've grown apart." "You've changed." The reason a spouse gives for leaving may not be the real one.101 characters

Hook 2Sometimes a spouse who wants a divorce doesn't know the real reason themselves.79 characters

Hook 3Most marriage problems aren't caused by a lack of love. Amy Waterman points to something else.94 characters

Hook 4"I'm sick of your nagging!" may not be about the nagging at all.64 characters

Hook 5Eight things spouses say when they want out, and what may be underneath each one80 characters

Hook 6Having the same argument again and again can mean you're arguing about the wrong thing.87 characters

Follow-up with your link

Amy Waterman's view is that the lines spouses use, from "You've changed" to "I'm not in love with you anymore", can hide the real reasons, and Save My Marriage Today! shows how to dig down to them. Book 2's chapter Identify Your Issues is built for exactly that (affiliate link): {{AFFILIATE_LINK}}

14Conflict and triggers6 hooks · Chapter 5: Combating Conflicts (negotiation, looking beneath the conflict, anger, triggers, aggressive, assertive and passive responses)

Best for: Use it for couples who fight a lot, or audiences interested in communication and anger.

Hook 1Arguing can be good for a marriage. One chapter explains when, and why.71 characters

Hook 2Slam the door, or go silent for a day? There's a third way to end an argument.78 characters

Hook 3Aggressive, passive or assertive: how do you answer when your partner goes on the attack?89 characters

Hook 4What a partner is really doing when they behave irrationally and selfishly in an argument89 characters

Hook 5Know your triggers before the next argument starts.51 characters

Hook 6Under the argument you're having, there may be another one. Here's how to find it.82 characters

Follow-up with your link

Chapter 5 of Save My Marriage Today!, Combating Conflicts, covers negotiation, anger, triggers and the difference between aggressive, assertive and passive responses, with other ways to resolve conflict that leave you both calmer (affiliate link): {{AFFILIATE_LINK}}

15The free 6-part course6 hooks · The free 6-part email course: The 6 Most Common Reasons For Divorce (And How To Stop Them From Happening To You)

Best for: Use it where a sales link isn't welcome, or for cold audiences who don't know Amy Waterman yet.

Hook 1Free: the six most common reasons for divorce, one lesson at a time in your inbox81 characters

Hook 2Lesson one says to ignore the risk factors for divorce. Lesson two names the real marriage killer.98 characters

Hook 3Why the risk factors for divorce are worth ignoring, in a free six-part email course84 characters

Hook 4"Your six day course was an eye-opener." Fran C. from Canada wrote that about this free course.95 characters

Hook 5Growing apart is reason number six. A free course shows how to keep it from happening.86 characters

Hook 6Affairs: how to spot them and prevent them before they occur. Part three of a free course.90 characters

Follow-up with your link

The 6 Most Common Reasons For Divorce (And How To Stop Them From Happening To You) is a free 6-part course by email from Save My Marriage Today, covering the risk factors, loss of love and intimacy, affairs, poor communication, lack of commitment and growing apart. It costs nothing to sign up (affiliate link): {{FREE_COURSE_LINK}}

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Keep hooks inside the rules. No promise that the course will save a marriage, no success rates, no time limits and no invented stories. In paid ads, talk about marriages in general, never about the viewer's own marriage.

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